Homepage Trust Elements Checklist
The 12 elements that separate a homepage that converts from one that confuses.
Your homepage is the most important page on your website. Most service brands lose enquiries here — not because they are bad at what they do, but because their homepage does not answer the questions prospects are already asking.
This checklist covers the 12 non-negotiable elements that every high-tick service brand homepage needs. From the hero video to the social proof hierarchy, this is the exact checklist we run on every client website before we touch a single piece of content.
What you will get
- 12-point checklist used on £10K+ websites
- Covers trust, proof, authority, and conversion
- Includes before/after examples from real brands
- Actionable — not theoretical
- PDF download with fillable fields
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This checklist is the first step of our Content Conversion Score. When you are ready for a full audit, that is exactly what we do.
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